$2,050.00 plus tax ($CAD)
This course’s objective is to provide to analysts, managers and executives who now have to work remotely to master the key analysis techniques in strategy. At this time when companies are reviewing their strategic plans, it never has been so important to anticipate and understand where one’s industry is heading and capture strategic opportunities to grow. This is why this course will pay a particular attention to foresight and scenario techniques.
CLOSED: October 24-25, 2023 from 9am-4pm. EST (in person attendance )
This course’s objective is to provide to analysts, managers and executives who now have to work remotely to master the key analysis techniques in strategy. At this time when companies are reviewing their strategic plans, it never has been so important to anticipate and understand where one’s industry is heading and capture strategic opportunities to grow. This is why this course will pay a particular attention to foresight and scenario techniques.
The course covers the most used analysis techniques in Competitive Intelligence and Strategy: market size calculation and forecast in an uncertain environment, industry dynamics analysis in the ear of disruption, scenario planning, prioritizing a growth path, trends’ analysis, Blue Ocean and business model generation and finally blindspots and weak signals’ spotting and remediation.
WHAT YOU GET WHEN YOU REGISTER:
- The complete course material to allow you to continue learning after the course
- The opportunity to practice what you have learned: each participant receives a full set of case studies and exercises
- The “Bookmark Toolkit” which summarizes the best 150 bookmarks in Competitive Intelligence and Market Analysis
- Unlimited support if you have questions after the course for a period of one year
WHO SHOULD ATTEND THIS COURSE
This course is designed for executives, professionals and analysts who wish to improve their research techniques and mayimize their learning while working remotely. You might be working in the following departments or companies:
- Competitive Intelligence
- Strategic Analysis
- Market Research and Analysis
- Financial Analysis
- Business Development
- Marketing
- Document or Information Management
- Strategic Planning
- Corporate library
- Human Resources
- Recruiting Firms
- Start Ups
- Venture Capital
Course program content
We will cover in this course the following analysis techniques:
Evaluation and estimation of the market size: “Top down and Bottom-up“
These techniques will allow you to calculate the size of the market even when no study exists or no information is publicly available. We will look at different cases discuss about 7 different techniques. We will specifically look at ways to evaluate the size of regional markets or emerging markets for which very little up to date information is available.
Blue Ocean: learning to identify untapped market opportunities
When competition gets intense, companies need to break out of fierce bloody competition and create uncontested market spaces. This module will introduce the “Blue Ocean” analysis techniques developed by INSEAD to understand, formulate and execute Blue Ocean Strategy and make competition irrelevant.
Industry dynamics analysis
SWOT, SCP framework, Porter’s Five Forces, etc… Learn how to manage the information gathered on a specific industry so that it is concise and easy to communicate. Specifically, the course will address the challenge of extracting the most pertinent information when a large volume of data is available. We will work on a case study and insights will be elaborated in smaller groups. We will compare the results and discuss them. The objective is to be able to define how an industry is likely to evolve: will it grow ? Will there be new entrants ? Will the players be profitable ?.
Growth Path Analysis
When faced with the need to grow, companies need to identify innovative growth avenues and prioritize their opportunities. This analysis will introduce various frameworks to not only structure the growth analysis, but also to be able to generate new creative ideas about growth. Participants will also get the opportunity to discuss different approaches for short-term and long-term growth prospects.
Predict your future: using Scenario Planning
When you have no indication of what lays ahead by looking at the present or the past, this technique will allow you to see clearly what environment your company is likely to face in the future. Very useful to stimulate a stagnant managing team and to generate new ideas. By using role-plays, we will learn how to master this technique. This module will also decipher the roles of futurists and the tools they use. Examples will be followed by demonstrations of mapping tools.
Strategic Blindspots Analysis
To conclude this workshop, participants will be introduced to the concept of competitive blindspots and learn to build tools and processes to avoid them. We will also discuss management biases, how to deal with corporate “sacred cows”, and how to avoid marketing myopia.
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