Did you know that over 70% of the Web cannot be accessed by
search engines ? As the world is now almost exclusively
using Google to access content on the Web, few research
professionals realize that this tool - among other search
engines- will not give them access to the data they need.
The Invisible Web, however, included a wealth of structured,
validated data that is crucial for Competitive Intelligence
Professionals. This short note will outline some of the
principles underlining the Invisible Web, as well as tools
that will help you access it.
Twitter is turning out to be a fantastic tool for
Competitive Intelligence professionals: it allows them not
only to screen competitors actions, but also to build an
effective - and "crowdsourced" scanning of news and trends.
Here are the TOP 10 uses of Twitter for anyone who is
involved with marketing, market research, business
development, and strategic analysis. Ready to jump ?
I have now been playing for a few months with my ipad, and
have been researching to answer the following question:
"Does this new tool offer new opportunities for Competitive
Intelligence and Strategy professionals?". Although this is
just the beginning - I expect many new applications to come
in as more users adopt the ipad- here is my best-of list of
applications that I am now regularly using when scanning
news, facilitating strategic discussions, and trying to
simplify my life altogether.
I rarely read business books, especially in my field, so I
was very happy to receive a copy of the book "Competitive
Intelligence Advantage"by Seena Sharp.
Note from the author: This article is an edited reprint,
*Competia Magazine, July/August 2001*, but so many people
ask me for a copy, I figured I'd give it back to you. Who
said only recent articles are good articles? Good things
last.
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