Did you know that over 70% of the Web cannot be accessed by
search engines ? As the world is now almost exclusively
using Google to access content on the Web, few research
professionals realize that this tool - among other search
engines- will not give them access to the data they need.
The Invisible Web, however, included a wealth of structured,
validated data that is crucial for Competitive Intelligence
Professionals. This short note will outline some of the
principles underlining the Invisible Web, as well as tools
that will help you access it.
Twitter is turning out to be a fantastic tool for
Competitive Intelligence professionals: it allows them not
only to screen competitors actions, but also to build an
effective - and "crowdsourced" scanning of news and trends.
Here are the TOP 10 uses of Twitter for anyone who is
involved with marketing, market research, business
development, and strategic analysis. Ready to jump ?
I am fascinated by this presentation by Gary Flake from
Microsoft about Pivot at a recent TED conference. I have
showed it and discussed it with all participants to the
"Internet as a Tool for Competitive Intleligence" course
with great interest.
It never fails: at the end of each course or presentation I
give, participants ask me what are *MY* sources of
information to keep up to date with the latest sources of
information and the tools. I have summarized those sources
in this simple file you can *download *and use at will. I
will update this file every couple of months, so make sure
you come back to get the latest version - or sign in to
automatically get an update.
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