In 2009, the Deloitte Ethics and Workplace Survey explored
attitudes about social networking and pointed out the
significance of social media for board of directors.* 58
percent of executives felt that the reputational risk
associated with social networking should be a board room
issue*. Yet, only 17 percent of executives said that they
currently had programs in place to monitor and mitigate
reputational risks that may arise with social network usage.
Boards have since largely left it to management to figure
out its social media strategy. When informally asked in a
boardroom, Competia found that *less than 5% of directors*
admit having ever used and participated in social media.
Mistrust is widespread and the issue of privacy is of utmost
concern. The implications of social media for the board far
outreach reputation risk. As the use of social media is
rapidly spreading and challenging every single company
business model and strategy, it is time for directors to
understand the implications for corporate governance.
Last winter, I was approached by one of the major investors
in Skype[http://www.skype.com], who thought that the
research I have done on strategic blindspots would be very
valuable for the new team leading Skype's strategy. I got
very excited by the opportunity- not only do I use Skype,
but I believe the company has succeeded in touching its
customers in a rare and intimate way...
I rarely read business books, especially in my field, so I
was very happy to receive a copy of the book "Competitive
Intelligence Advantage"by Seena Sharp.
Why do smart executives, with lots of experience in their
role and their industry, make the wrong decisions ? Is it
only because they do not have the correct information and
analysis? Or, perhaps, that other biases creep into their
decision making process?