Is your Organization taking advantage of New Media? In this very practical and very interactive session, participants will discuss and demystify some of the opportunities offered by the social web as a source of Intelligence: How to best leverage the Web to obtain information while doing research on companies or individuals? How can one mine the social web to obtain Customer Intelligence? Is it possible to trace and anticipate future competitors’ moves? The course will include techniques to obtain customer information and analyze customer segment, tools and sources to scan competitors' strategies and tactics, methods to identify and map key influencers, and finally thought-provoking methods and sources of information to tackle trends analysis and news scanning. Participants will also have the opportunity to discuss data privacy, the validity of the information gathered and will learn not to leave footprints on the Web. Note that this is a new course and we expect it to fill up rapidly.
17 January 2015
You know when it’s Davos time when your friends and colleagues on Twitter drop the “D” word, and when on January 20th your twitter feed gets inundated by pictures of a cute red train trolling through the foothills of Switzerland as participants make the annual pilgrimage to the small Swiss village. If you are not part of the lucky few, you can still follow the event from the comfort of your home or office. Here is a primer on the how and where.