President and Founder Competia
Estelle Métayer is a globally recognized keynote speaker, trusted advisor to CEOs, and seasoned board member, renowned for her ability to connect the dots and spot emerging trends long before they appear on the radar. With the sharp, strategic eye of a pilot scanning the horizon from 20,000 feet, Estelle helps organizations see what others miss, identifying weak signals and turning them into powerful opportunities.
With a focus on mitigating strategic blindspots, she advises CEOs and boards on enhancing competitive intelligence and strategic processes, particularly during times of significant business transformation and aggressive growth. As the National Academic Director for the Canadian Institute of Corporate Directors, she leads the “Board Oversight of Technology” program and has been a faculty in the national certification curriculum for the past 10 years on Board Artificial Intelligence Oversight and Social Media Crisis management. Estelle is or has also been a guest lecturer in programs led or co-led by IMD Business School (High Performing Boards- Lausanne), INSEAD (France) or MIT (United States).
Her cross-industry expertise spans luxury, food, retail, automotive, and consumer goods. Notable roles include serving on the board of directors of family businesses of prominent global companies such as Martur (automotive in Turkey), the After-Tomorrow Foundation (Switzerland) as well as on the advisory boards of a Family Office in Canada. Past engagements include serving as Chair of the Board for Nortera (agro-food, Canada/US), board member for Audemars Piguet (luxury watchmaking in Switzerland), Bombardier Recreational Products ($DOO in Canada), Ubisoft ($UBI in France) and directorships in real estate, dairy, entertainment, and blockchain technology sectors.
Estelle was trained in the Netherlands, where she obtained her MBA and Drs. from the University of Nijenrode. She speaks French, English, German, Dutch, Italian and is learning Arabic and Turkish. She is also a mother, a commercial pilot and flight instructor.
