- May 30-31, 2013 - Closed . Additional date: September 9-10, 2013
- Geneva, Switzerland
- December 5-6, 2013
- Montreal, Canada
This course's objective is to provide to managers and
executives with toolkits that allow them to not only be more
efficient when doing online research, but to identify
sources of information that answer their information needs.
Learn about the techniques and sources which are part of the
"Invisible Web":information that is not yet indexed by
search engines (about 70% of the total information about
people, technologies and companies), and about the informal
web: tracking customer perception, competitors' employees in
informal and social networks. Particular emphasis is put on
methods to find information about private companies (their
alliance partners, marketing strategies, client lists,
distribution networks, financial status, management bios,
etc...). This course is fully interactive: each participant
has access to a computer to practice techniques and test
sources of information as the course unfolds.
Learn More
- October 31-November 1, 2013
- Geneva, Switzerland
- February 12-13, 2014
- Montreal, Canada
This two-day course includes the following analysis
techniques: evaluation and estimation of the market size,
industry dynamics and future profitability patterns, growth
path analysis, financial reports analysis, detailed
psychological profiling of a competitor's management team
(including a discussion about power structure analysis),
blue ocean strategy, business model innovation, scenario
planning, and blindspots analysis.
Learn More
- October 3-4, 2013
- Geneva, Switzerland
- Spring 2014
- Montreal, Canada
Is your Organization taking advantage of New Media? In this
very practical and very interactive session, participants
will discuss and demystify some of the opportunities offered
by the social web as a source of Intelligence: How to best
leverage the Web to obtain information while doing research
on companies or individuals? How can one mine the social web
to obtain Customer Intelligence? Is it possible to trace and
anticipate future competitors’ moves? The course will
include techniques to obtain *customer information* and
analyze customer segment, tools and sources to *scan
competitors' strategies and tactics*, methods to *identify
and map key influencers*, and finally thought-provoking
methods and sources of information to *tackle trends
analysis and news scanning*. Participants will also have the
opportunity to discuss data privacy, the validity of the
information gathered and will learn not to leave footprints
on the Web. Note that this is a new course and we expect it
to fill up rapidly.
Learn More